This signup is restricted to users with the following roles: DES Staff, county, 911 Staff.
Media Response Training (PM Session)
Tue, 2017-12-05 13:00 - 17:00
This activity closed on December 1st, 2017 and is no longer available for enrollments.
Program Description 


Class Description:

  • Give attendees a reality-check understanding of the new demands reporters are facing in the wake of smaller newsrooms, completely mobile cellular network-based newsgathering gear, and social media demand
  • Cover the basic risk communications principles that officials must take into account when crafting their response to a high-stress situation or disaster
  • Discuss the known types of questions reporters always ask in a crisis
  • Show how to handle different reporters’ approaches to asking questions
  • Give a step by step checklist on how to prepare for an interview
  • Show real-world interview examples that went horribly wrong
  • Show real-world interview examples that went totally right and discuss how the interviewee knocked it out of the park!
  • AND MOST IMPORTANTLY… give attendees the opportunity to do an on-camera interview with a real broadcast camera if they wish and get constructive feedback on their performance


About the instructor: Kerry Shearer is an extremely versatile communications professional, with skills ranging from issues management to crisis response, social media outreach, marketing campaigns, audio and video production, news reporting, broadcasting and webcasting. He thrives on helping communications colleagues develop their proficiency and expertise!


Date: December 5, 2017

Location: GSC Room 042

Two sessions being held – you only need to attend one!

8 am – 12 noon  or  1 pm – 5 pm


601 Westtown Road
Room 042
West Chester, PA 19380
United States

Course details

  • Event starts: Tue, Dec 05 2017 - 1:00 pm
  • Event ends: Tue, Dec 05 2017 - 5:00 pm
  • Course opens: Thu, Sep 14 2017
  • Course expires: Thu, Nov 30 2017
  • Cost: $0.00