Description: FBI-LEEDA is pleased to present a 4½-day course on media and public relations. Police cannot succeed without the support of the community they are sworn to protect. The image of an agency as a professional and ethical organization is vitally important. This course will guide the participants to promoting a consistent and positive public image of the department, enabling the community to perceive their police as a transparent organization they can depend on and trust. There are three key opinion influencers; participants will learn how each can positively or negatively affect public opinion. Students will participate in media training with numerous desktop and on-camera exercises. Topics covered include; image, branding and perception, the media’s role in public opinion, managing social media communications, interview preparation and principles for communicating in a crisis event.

Course Length: 4 ½ days

Certification: FBI -LEEDA

Hosted by: Chester County Department of Emergency Services

For local information regarding the training venue or hotel accommodations for this training opportunity, please contact Gerry Lindenlauf of the Chester County Dept. of Emergency Services at 610-344-4365 or email: glindenlauf@chesco.org .

To register please visit: www.fbileeda.org or call 877-772-7712 for more information.

The registration fee is $695/student. Class begins at 8:30 am. Dress: business casual.